Let’s Chat.

We'd love to help you with a website!

Crafting a website to get your company online is something that every business should have. It's the modern equivalent of the "professional business card" and a foundational marketing item that every company needs. Whether or not you plan to use it in your active marketing strategy, it adds legitimacy and provides a central place for customers (prospective or returning) to find out vital information about your hours, services, or any important business updates.

Suggested Service: Website Basic

We'll set up a website for you, manage the complicated hosting & SSL process, provide monthly minor website updates, keep your website software up-to-date, and give you a peace-of-mind that everything is working smoothly behind-the-scenes. The website will have your basic information (home, about, services, contact page) and will include all design, copywriting, and images needed. Don't worry - we'll do all the heavy lifting!

Price: $600 upfront (includes first year of hosting. Hosting is $360/year starting in year 2 of service.

Let us handle your social media sites for you.

One of the first places someone goes after hearing about your company is to your Facebook or LinkedIn page. Don't let them find it empty - or worse yet - non-existent! We'll help you get the page set up (including the graphics to make it look spiffy!) and provide content on it twice a week for you. We'll work with you to make sure we're writing industry-relevant social media posts for you or highlighting upcoming sales, products, events, or anything else you'd like us to talk about!

You'll never need to worry about a deserted or abandoned Facebook or LinkedIn page again.

Suggested Service: Social Basic

We'll set up your social media pages and add eye-catching graphics (along with your logo, of course!). We'll also post for you twice a week based on the type of content that will resonate with your intended audience.

Price: $149/month

Let's get your business information correct on Google!

We'll also help make sure that your Google My Business page is set up so that when someone does Google you, you'll come up with business information in Google's search results.

Suggested Service: Google My Business Setup

We'll help you create, setup, or update your "Google My Business" settings so that it accurately reflects your business.

Price: $150

Let's get you to the top of Google or Facebook...reliably!

We get it. You need customers and you needed them yesterday. It's time to employ the internet's most targeted and successful way to get your content in front of the right eyeballs (and wallets): Pay-per-click advertising.

We'll design ad graphics and ad copy to entice people who are either looking for services/products like yours (on Google) or are in the right purchasing demographic (Facebook). By paying money for clicks, you can bypass the typical SEO listings and get your ad at the top of Google (trust us...go search for your favorite pair of shoes and see what comes up first at the top!).

Suggested Service: PPC Basic We'll work with you to define a budget that makes sense and create the right mix of graphics & wording to bring buyers to your storefront.

Price: Varies based on needs

We'd love to help you with a website!

Crafting a website to get your company online is something that every business should have. It's the modern equivalent of the "professional business card" and a foundational marketing item that every company needs. Whether or not you plan to use it in your active marketing strategy, it adds legitimacy and provides a central place for customers (prospective or returning) to find out vital information about your hours, services, or any important business updates.

Suggested Service: Website Plus

We'll set up a website for you, manage the complicated hosting & SSL process, provide monthly minor website updates, keep your website software up-to-date, and give you a peace-of-mind that everything is working smoothly behind-the-scenes. The website will have your important company information, a photo shoot at your business (Erie County, Rochester, and Erie, PA) and will include all design, copywriting, and images needed. Don't worry - we'll do all the heavy lifting!

Price: $3,000 upfront (includes first year of hosting. Hosting is $360/year starting in year 2 of service.

Every website needs a tune-up every once and a while.

Crafting a website to get your company online is something that every business should have. It's the modern equivalent of the "professional business card" and a foundational marketing item that every company needs. Whether or not you plan to use it in your active marketing strategy, it adds legitimacy and provides a central place for customers (prospective or returning) to find out vital information about your hours, services, or any important business updates.

Suggested Service: Hourly Website Updates

We'll take a look at your current site and see if it's something that we can help out with. Based on the scope of the requested edits and the software running your current site, we'll provide you an hourly estimate (we charge $75/hr) to complete the work.

Price: $75 per hour

We'd love to help you with a website!

Crafting a website to get your company online is something that every business should have. It's the modern equivalent of the "professional business card" and a foundational marketing item that every company needs. Whether or not you plan to use it in your active marketing strategy, it adds legitimacy and provides a central place for customers (prospective or returning) to find out vital information about your hours, services, or any important business updates.

Suggested Service: Website Ultra

A website should be a direct reflection of the personality that your company gives off when someone walks into your physical location or speaks with your employees. It's time to elevate your website experience to match the persona that you've been known by and loved because of!

We'll set up a website for you, spec out any needs (need to sell off your site? have a large catalog? do you have custom needs? not a problem!), manage the complicated hosting & SSL process, provide monthly minor website updates, keep your website software up-to-date, and give you a peace-of-mind that everything is working smoothly behind-the-scenes. The website will have your important company information, a photo shoot at your business (Erie County, Rochester, and Erie, PA) and will include all design, copywriting, and images needed. Don't worry - we'll do all the heavy lifting!

Price: We'll need to find out exactly what you need and scope it out from there. We'll include the first year of hosting. Hosting is $360/year starting in year 2 of service.

Absolutely! We'd love to provide you an audit to see where you stand with your social media strategy and avenues for growth and improvement.

Social Media can be complicated as it's looking at ways to "break through the clutter" of a busy marketplace. Each user has their own unique view with all of the content that they want to see. How can your brand break through that noise and interesting content to drive growth and revenue? We'll evaluate your current strategy to see where opportunity exists and put together a gameplan, within your budget, to start getting more eyes on your brand and customers to your store or service.

Suggested Service: Social Media Audit

We have a series of best-practices from our years of industry experience and forward-looking training that will guide our process. We'll also evaluate your competition and other factors that will get in the way of your target audience seeing your news story, article, ad, or content. You'll walk away from this with a good understanding of where you currently are, what you're doing well, what can be improved, and areas for opportunistic growth.

Price: We bill hourly for this service, as the depth of this audit is dependent on a few areas. We will start at 4 hours ($75/hour for $300 total) and expand from there. Most companies will fall into the 4-to-6 hour range. Do you need a more precise quote to get started? Let us know and we can put this together for you.

We're here to help get your Social Media back on track!

We all start posting with the best-of-intentions, and then our daily business gets in the way. The reality is that you have a business to run and posting a blog on Facebook or an article on LinkedIn isn't your highest priority. After all, they probably won't drive a customer to buy from you today, as they're more of a long-term effort. It's important to start building that pipeline of customers and Nightowl Labs is here to help, guide, and take this work off your plate so you can do what you do best: running your business.

Suggested Service: Social Plus

Your social media accounts should a reflection of who you are as a company. Your followers should feel like they know your personality just by reading your content. This includes the tone, style, topics, and frequency of postings. We'll take all of this off your plate and design a monthly plan (based on a quarterly strategy) to create content, distribute it, and strategize on how to get the content in front of the right people. We'll also build in a flexible PPC budget so you have the money to spend on an ad when needed (like an upcoming sale or event) without needing to spend any extra money. Don't worry - we'll do all the heavy lifting! You'll get: two social posts per week, 2 blog posts (300-500 words), social media page creation (if needed), and a built-in PPC budget of $75 (it aggregates until you use it).

Price: $600/month

We're here to help get your Social Media back on track!

We get it. You've been posting for months or years. You have a plan. You're seeing your follower count slowly go up. But for some reason, it's not quite working. That's where we come in! We're experts that can take your pre-existing strategy, apply best practices, look for opportunities or optimizations, and run the entire program for you. With this, you can stop worrying about your social media strategy and refocus on your day-to-day business. You'll get a robust strategy to get your products and services in front of the right people, at the right time.

Suggested Service: Social Ultra

Your social media accounts should a reflection of who you are as a company. Your followers should feel like they know your personality just by reading your content. This includes the tone, style, topics, and frequency of postings. We'll take all of this off your plate and design a monthly plan (based on a quarterly strategy) to create content, distribute it, and strategize on how to get the content in front of the right people. We'll also build in a flexible PPC budget so you have the money to spend on an ad when needed (like an upcoming sale or event) without needing to spend any extra money. Don't worry - we'll do all the heavy lifting! You'll get: three social posts per week, 4 blog posts (300-500 words), social media page creation (if needed), and a built-in PPC budget of $150 (it aggregates until you use it).

Price: $999/month

Pay Per Click (PPC) Advertising. What is it and how can it help you?

We live in a world where the ability for companies to place an ad in front of our eyes, at the exact right time, is a reality. Google, Facebook, Apple, Microsoft and others have the ability to identify who you are and what types of products and services you'd be interested in buying. They then sell these ad spaces (virtual billboards that are on social media sites, search engines, and other sites) to deliver the right ad at the right time to the right person.

Suggested Service: PPC Consultation

To figure out if PPC is the best strategy for your company right now, we recommend scheduling a time to chat with us. Fill out your contact information and one of our consultants will schedule time to speak with you and see if PPC is the right choice for you and your business's needs.

Price: Free!

PPC Advertising Optimization.

Contextualization and understanding of the underlying technology is the quickest way to optimizing your PPC strategy and driving more leads from a set amount of budget. Our in-house experts will shortcut this learning curve for you and take this off your plate. We'll run your program and optimize it every month, to make sure that you're continually seeing great results from your PPC spend.

Suggested Service: PPC Program

It's time to reach out to the experts and let them run your PPC strategy. We'll schedule a consulting call with you to better understand where you're currently at, your budget, and your goals for that budget. With this knowledge, we'll craft a strategy aimed at increasing the return on your PPC investment.

Price: We charge a flat 20% management fee to set up, optimize, and run your PPC strategy on a monthly basis (For example, a $100 budget will be broken down into a $20 per month in management and $80 per month in PPC ad spending).

Of course! Leave us your contact information and we'll have someone reach out to you within the next few business days to talk with you and find out the best way for us to help your business. We'll reach out by email first, but leave a phone if you'd prefer for us to just give you a call.