About Nightowl

We’re here to help guide you through the digital marketing universe.

Marketing Best Practices. Optimized Outcomes.
Meaningful Results.

At Nightowl, we are a team of modern digital experts. Our goal is to provide you with the knowledge, skill, tools, and solutions you need today to make your brand succeed tomorrow.

Our value to you is built intrinsically into our business model. We’re called Nightowl because we all have our own day jobs as marketing experts in various fields (branding, messaging & marketing consulting; programming & web design; digital design and photography) while we work on your project as “night owls.” This means you get all the benefit a skilled marketing agency without the bloat and “middlemen” needed to run a traditional company. We’re a lean and efficient marketing machine!


Does being a “night owl” mean that you provide slow service?

 We get why you’d think that, but no! Most marketing agencies operate their help desk with a 24-72 hour turnaround on support requests and 24-48 hours on sales estimates.

Even though this isn’t our “day job,” we strive to provide same-day service whenever possible. If we can’t, we’ll let you know with clear expectations on when you will hear back from us so you don’t need to worry. 

How do you really save us money? Doesn’t all marketing cost the same?

 Traditional businesses require a lot of “bloat” to keep them running; Physical space, employee salaries & benefits, and excess profit to pay everyone when there is no current work. With Nightowl, we only charge you for the work we’re actually doing for you. You don’t need to worry about a crazy mark-up on our product or services to offset an idle full-time employee. Additionally, we hire industry-leading consultants (who are night owls, just like us, and passionate about their work!) on an hour-by-hour basis. All of this adds up to an efficient and lean team that passes the savings directly back into your pocket.

what does it mean to work with an organization like yours? How is it really different?

 We’re glad you asked! It felt so natural to us that it’s almost hard to put into words. Rodney, Mike and Brian realized that they shared a passion for executing amazing marketing strategies. However, they also realized that their day jobs didn’t allow for the creative freedom they sought to “stretch their marketing legs.” This led them to found Nightowl, an outlet for their creativity and marketing passion while providing a benefit directly to their nearby community.

When you work with us, you’ll encounter three individuals that bring excitement, ideas, and execution (oh, and did we mention amazing results?) to your company on a day-to-day basis. You’re always “talking with the owners” when you speak with us, so there’s no idea too zany, off-limits, or brazen enough for us. We take the time to learn about who you are, what your company stands for, your goals for the coming months, and past marketing adventures you’ve taken. From there, we take all the marketing knowledge we accumulate on a daily basis at our day jobs and condense it down to tested and proven strategies to drive real business results for you (aka, money!).

Who we are

Brian Vaccaro

Marketing Strategy Consultant

Mike Dash

Technology Consultant

Rodney Montgomery

Photographer, Social Media, and Design

Contact us

Ready to get started? Leave a message and we’ll get back to you as soon as we can!